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Which Label Material Is Right For My Product?

Talara Marketing label examples.

Labels are one of those things that are cost effective and make your product stand out. Whether you are applying a label onto a shampoo bottle, candle jar, or cosmetic airless pump, labels bring the "pop" to your product.

If you are new to labels, consider these few tips when talking to a labeling company or contact us for more information!

Label Material

Figure out what your label will be applied on. Will it be applied on a wine bottle or on a shampoo bottle? Figure out what kind of environment that your label will be in. Will it be in the sun or in damp humid conditions (bathroom)?

Label materials are not made equal. Some are more cost effective more than others.

Paper labels:

Usually on wine bottles, candle jars, and food preservative jars, these labels are economical and not made to be in wet conditions. Usually has a semi-gloss finish.

BoPP (Polypropylene):

This material is the most commonly used and durable. This material is used for many applications due to its durability. This material comes in clear or white and is used for many beauty and consumer products.


This label is possibly the most durable material and widely used for outdoor setting. Vinyl labels are highly UV resistant and withstand weathering. Vinyl also has a natural stretch, which allow this label to be placed on many rivets, bends, and curves of your application.


Laminates can provide protection as well as carry out your brand presence.

High Gloss:

Used to protect your label, high gloss is economical and provides a reflective shine to your overall label.


Matte laminate provides a more natural subtle look. Laminate creates a tone down overall look and feel, which allow other aspects of your label to pop. Matte laminate is great when combining with gold foiling or UV coating certain graphics or text of your label.

For further information or help, contact us!


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